Tuesday, August 16, 2011

McCormick USA, Woods Equipment announce strategic alliance


McCormick USA, Inc. (Duluth, Ga.) and Woods Equipment Company (Oregon, Ill.) announced on June 15 that they have formed a strategic partnership to offer Woods attachments through McCormick USA's nationwide dealer network.


This alliance covers a full line of agriculture and landscape equipment, including cutters; finish and zero-turn mowers; front-end loaders; backhoes; snow blowers; and assorted scrapers, discs, rakes, post-hole diggers, stump grinders and blades. All equipment covered under this agreement will be McCormick red and branded "McCormick by Woods."Toro products have always been legendary: when you try out Toro machinery for the first time, you will understand why!Rehor and Johnson agree that the partnership's strength will be built on both companies' philosophy of "doing business simply" and corporate cultures revitalized by a focus on dealer profitability. Both share aggressive growth objectives and are enjoying momentum in the marketplace, bolstered by strong brand identities, recognized for a premium product.Two-Stage Power Max: The Power Max line (6000, 826 LE, 828 LXE, 1028 LXE, and 1128 OXE models) is full of power, easy-to-use, and highly reliable.

Rehor and Johnson agree that the partnership's strength will be built on both companies' philosophy of "doing business simply" and corporate cultures revitalized by a focus on dealer profitability. Both share aggressive growth objectives and are enjoying momentum in the marketplace, bolstered by strong brand identities, recognized for a premium product.




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